King Fisher Airlines customer service or a favor
A recent weekend travel trip from Bangalore to Hyderabad proved to be rather expensive and left me with a bad experience. Let me give you a a little insight into the events that changed my views about an Airline I considered among the best when it came to customer service.
The story:
I was supposed to catch the evening flight from Bangalore to Hyderabad at 1700 hrs, but I ended up reaching the airport 15 minutes prior to the departure time. I was late (*felt sheepish), I tried my best to convince the executive to let me board the plane. I begged, continued pleading but nothing worked. The lady in stunning red (a la King Fisher) suit said “Sorry, it’s too late, it’s not possible to board the flight!” and advised me to reschedule it for the next available flight. “Please rush to the counter to reschedule the ticket Sir, otherwise you will miss that too”
Disappointed, with drooped shoulders, I dragged myself to the booking counter and waited for about 10 minutes for my turn. I was informed that the next available flight would be next morning at 6 AM. I had to pay the difference amount which was about INR 2000 (approximately). Well the fare was not a problem, but I had to reach the destination on the same evening.
Dejected, and continuing to curse myself for being late, I asked the executive if there was any option I could utilize. What I heard next was totally unexpected–for a moment I felt I was at an Indian Airlines counter(It’s like the Indian Railways in the air).
Here’s how the conversation went:
KF: “No there is no other option, it’s a favor we are doing to the customers. This is the only option we have.”
ME: I understand, I was wondering if I can utilize this option for a flight for the next week or so?
KF: “No you can’t Sir, the amount is Rupees 2000, paying by cash or card (looks at the monitor)”
ME: OK, but tomorrow will not work for me. I need to reach Hyderabad tonight. Will I get any refund or something?
KF: No, sir no refunds, this itself is a favor and there are no options. If you want, you can take the next flight by paying the difference.
ME: OK, thank you (And I walk off. Thinking to myself “FAVOR” , wow that’s a favor, okay!). They made me feel overly stupid for missing the flight and also that I had to turn down a “FAVOR”.
To me it was shocking to hear them go on and label a service they provide as a “FAVOR”. A favor which didn’t help the situation–It had failed it’s main purpose.
They could have handled the situation in a better way actually. Turning the whole situation into an opportunity, an opportunity to show that they cared would not have taken much effort.
These are the situations when a service provider can make a difference by going that extra mile, and adjust a little to soften the blow, to extend any help that is possible. Any move to help in this situation could have turned positive. It would have left me with an impression that they cared.
The least they should have done, was feel sorry for the situation, a situation they couldn’t help. All I could see was “No Empathy, just plain arrogance”.
Everyday we use numerous services and products. Considering that there will always be situations that would go wrong, products that won’t work, services that are not perfect.
People in customer service need to be sensitive to the fact that when a customer approaches them they are expected to provide help and not the other way around making the customers feel bad for choosing their services or products. Help is required when things go wrong, not when everything is fine.
KF actually had contingency plans to counter this situation, but the way they chose to put it didn’t help. The king of good times actually thought the contingency plan they had to help the customers was a FAVOR.
Experience matters and just one such incident is enough to ruin all the efforts put in to create the brand, create the experience you invite people to be part of. They actually didn’t help my situation, worse still, they just went about showing me that I made a mistake.
It’s important that each and every customer-facing person from the company should actually believe in the brand image its trying to portray. Just the mission statements or the punchlines don’t matter. People do, and people can make or break a brand. People create the experiences, people follow the experience.
On another note, I flew by JET Airways at 6 PM the same evening by paying three times more than what I paid KF.
King of good times? Well, It’s a long battle before you are crowned.
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You’re currently reading “King Fisher Airlines customer service or a favor”, published on 03.03.06 at 5am.
Categorized under: Experience Matters
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